Shot across multiple locations, the focal point of this project features Fridolina Rolfö and Kingsley Coman in a world that merges the intensity of Formula 1 with the agility of Puma’s soccer ambassadors. The result is a fast-paced, aggressive edit that captivates the senses. The design elements range from animated graphics to custom helmets and Formula 1 liveries, creating a vibrant world that connects the footwear to the campaign. In addition to its appearance in the film, the campaign is also launched globally across various platforms, including social media, out-of-home advertising, in-store displays, and stadium promotions.